The Story
Nikki came to Story Shape with a clear vision of where she wanted Cherry Lending & Finance to go in future, and who she wanted her niche target market to be. We started out thinking we were doing a simple brand refresh, but after engaging Story Shape to produce a strategy, it became clear that the brand needed a complete redesign. The brand needed to reflect Nikki’s young target market as well as her bold personality.
The Scope
Brand Strategy
Messaging
Branding
Website Design
Brand Collateral
Our brief was to create branding that felt as tactile and provocative as the work on display – something that would grab the attention of designers, not just appeal to them. The result was a bold, type-led identity with attitude: graphic, confident and contemporary. A brand that feels like it belongs between the pages of an art book, but jumps off the cover to start a conversation.
