The Story
Pete Sews is a sewing tuition and tailoring service based on the Mornington Peninsula. Passionate about sustainability, Pete loves working with recycled materials, loud fabric and one-of-a-kind designs. He’s fighting fast fashion one stitch (and student) at a time. To capture the essence of this vision, the branding needed to be eclectic, fun and unmistakably “Pete.” Lucky for us, Pete is a man who is unafraid to go all in on colour and kitschy chaos.
The Scope
Branding
Fabric Design
Embroidered patches
Website
Copywriting
Signage
As part of the brand design, we developed several bespoke illustrations to create a feel of retro fabrics. These illustrated patterns were used throughout the branding application to give the brand Pete-style personality and playfulness. Think Kramer shirts meets op-shop score, with a dash of lovingly hand-stitched wonk.
